Voice of Customer
“Defined ICP and messaging that doubled our reply rate in 30 days.” — PM, Healthtech startup
Define exactly who to target, what to say, and where to find them.
If you’re pouring spend into lists and getting noise instead of meetings, this sprint fixes the root cause: unclear ICP and weak segmentation. We deliver a prioritized segmentation map, messaging matrix, and a ready-to-outbound contact list so your outbound and content efforts land on the right buyers — faster and cheaper.
Fuzzy ICP wastes budget, produces low-quality pipeline, and leaves sales guessing.
Without clear buyer definitions and prioritized segments, outreach and paid channels underperform.
Prioritized segmentation map with tiered ICP profiles
Messaging matrix (pain → claim → proof) for top tiers
200–500 cleaned, ranked contact records (CSV)
Channel plan and outreach playbook (email, LinkedIn, signals)
1-page action plan and stakeholder interview summary
Fuzzy ICP wastes budget, produces low-quality pipeline, and leaves sales guessing.
Without clear buyer definitions and prioritized segments, outreach and paid channels underperform.
Founders or GTM teams with early traction but fuzzy segmentation
Teams preparing to scale or raise follow-on funding
Companies getting noisy inbound and low reply rates
Higher reply & meeting rates
Lower CAC via precise targeting
Aligned sales + marketing messaging
“Defined ICP and messaging that doubled our reply rate in 30 days.” — PM, Healthtech startup
Empowering growth for B2B SaaS leaders in healthcare, finance, and insurance.