Start Where You Are.
Scale What Works.
Each of our programs solves a critical part of go-to-market — with systems your team can actually run.
We build capital-efficient GTM systems for founder-led B2B software companies in regulated, institutional markets.






















You are a founder-led B2B software company selling into regulated, institutional buyers.
You’re experiencing at least two of the following:
Founder still driving most sales conversations
Pipeline visibility feels unreliable
Messaging isn’t converting at the rate it should
Outreach is inconsistent
Board pressure is increasing
Not For:
Pre-revenue startups
Consumer-first businesses
Teams unwilling to clarify their ICP before scaling

Each of our programs solves a critical part of go-to-market — with systems your team can actually run.
We don’t do retainers. We don’t build dependency. We don’t bring in junior teams.

We don’t do retainers. We don’t build dependency. We don’t bring in junior teams.
Greater Gain Group was founded by Dan Griffith, a go-to-market advisor who’s led enterprise sales, RevOps, and marketing for B2B software companies selling into regulated markets. He’s worked alongside founders, served on exec teams, and built repeatable growth systems that boards can trust.
Dan’s known for helping teams define their ICP, install scalable outreach, fix broken CRMs, and get founders out of the revenue bottleneck. His clients span healthtech, fintech, insurtech, and AI— often post-funding or expanding into the U.S.
“I started Greater Gain because I saw too many founders burned by bloated retainers and underwhelming results. I wanted to build something different: outcome-driven, structured, and easy to start.”Follow Dan’s
— Dan Griffith, Founder
Whether you're post-funding, expanding to the U.S., or cleaning up a messy CRM — it starts with a simple conversation.