Growth's Messy. We Help You Make It Predictable.

We build capital-efficient GTM systems for founder-led B2B software companies in regulated, institutional markets.

Most companies start with the ICP Sprint or the Growth Readiness Audit.

Trusted By

Who We Help

We're Not for Everyone.
But If This Sounds Like You...

You are a founder-led B2B software company selling into regulated, institutional buyers.
You’re experiencing at least two of the following:

  • Founder still driving most sales conversations

  • Pipeline visibility feels unreliable

  • Messaging isn’t converting at the rate it should

  • Outreach is inconsistent

  • Board pressure is increasing

Not For:

  • Pre-revenue startups

  • Consumer-first businesses

  • Teams unwilling to clarify their ICP before scaling

Built by Operators. Trusted by Founders.

We don’t do retainers. We don’t build dependency. We don’t bring in junior teams.

Fixed-scope, outcome-based sprints

Clear deliverables, defined timelines, measurable results.

Systems your team can run

Playbooks & handoff—no ongoing babysitting.

Senior operators end-to-end

No juniors. Strategy through execution.

Built by Operators. Trusted by Founders.

We don’t do retainers. We don’t build dependency. We don’t bring in junior teams.

Greater Gain Group was founded by Dan Griffith, a go-to-market advisor who’s led enterprise sales, RevOps, and marketing for B2B software companies selling into regulated markets. He’s worked alongside founders, served on exec teams, and built repeatable growth systems that boards can trust.
Dan’s known for helping teams define their ICP, install scalable outreach, fix broken CRMs, and get founders out of the revenue bottleneck. His clients span healthtech, fintech, insurtech, and AI— often post-funding or expanding into the U.S.

“I started Greater Gain because I saw too many founders burned by bloated retainers and underwhelming results. I wanted to build something different: outcome-driven, structured, and easy to start.”

Dan Griffith, Founder
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Voice-of-Customer Highlights:

Let’s Fix What’s Broken and Scale What Works

Whether you're post-funding, expanding to the U.S., or cleaning up a messy CRM — it starts with a simple conversation.