The BUILT Method™ in practice: clarity, then conversations, then predictability, with AI running through all of it and a named handoff at the end. Each sprint stands on its own. Together they replace heroics and rescue jobs with a system your team owns.
On the numbers, plainly. The three-sprint path is $37,500. A typical engagement reaches roughly $50,000 once a company adds what it actually needs, still around a third of the first-year cost of a single sales hire. And roughly two in three first sales hires fail when there's no documented ICP, message or process to run. You're not choosing between spending and not spending. You're choosing what the money builds.
Most companies start with Buyer Clarity. The method is modular, so a company with a validated, documented ICP can enter at Unified Outreach, and one with clarity and conversations but no process can enter at Install the Engine. The honest prerequisite: you can enter later only if the earlier move's output already exists to a usable standard. If it doesn't, we start at Buyer Clarity.
Define who to target, why they buy, what messaging resonates, where they can be found, and which segments deserve your investment. Everything begins here, if you don't know the target you're shooting at, everything becomes a target, and "everyone has a different opinion on who to target" is the first symptom this sprint removes.
You receive a 30–35 page strategic document covering market segments, buyer intelligence, messaging, buying triggers, decision-maker analysis, market recommendations, and both sales and marketing guidance. Most ICP projects create personas. This one creates sales-focused conversations, a shared asset the whole company can act on.
Build and launch a repeatable outbound engine that creates qualified sales conversations. The goal is not leads. The goal is sales-qualified conversations, across the whole buying committee rather than the one champion who already likes you, Forrester finds roughly 22 people touch a B2B deal before signature, and deals worked with three or more stakeholders in parallel close at two to three times the rate of single-threaded ones.
Includes ICP validation, buyer-role and buying-committee mapping, MQL qualification criteria, LinkedIn profile optimization for one executive and one company profile, 300 prioritized target accounts with buying-trigger analysis and Sales Navigator search architecture, hyper-personalized one-to-one outreach, a thought-leadership and reach engine aimed at each committee role, one conference with structured follow-up, one LinkedIn Live event, and weekly reporting with a midpoint strategic review.
You leave with validated buying conversations across the full committee, expanded executive reach, and a repeatable blueprint for outbound growth.
GTM Strategy & Positioning Advisory
+$6,500
Pricing Strategy Advisory
+$8,500
AI Outreach Accelerant
Quoted
Curated Conference Map
+$2,500
Conference Acceleration per event
+$5,000
Messaging Management
+$4,000
Weekly Coaching
+$7,500
Unified Outreach Full-Service Package
$31,500
Install the operating system that turns sales-focused conversations into predictable revenue and keeps pipeline moving between conversations.
We map your actual buyer journey against your pipeline stages so the CRM reflects how buyers really move, not how the tool was configured out of the box. We design opportunity stages with entry and exit criteria, a qualification framework and an accountability model. We build the nurture tracks and re-engagement cadences that carry no-decision and slow-moving committees forward instead of letting them stall after the first conversation. We architect your CRM, dashboards and reporting, and build a forecast methodology and KPI structure leadership can take to a board.
You receive a Revenue Engine Playbook, management cadence, team-accountability framework, templates, operating procedures and a named handoff checklist — so ownership transfers cleanly and the system doesn't decay after go-live. You move from heroics to a revenue system, from an unpredictable pipeline to revenue visibility, from individual judgment to team accountability.
Scale and optimize the engine, from deal coaching through full revenue leadership. Every advisory engagement is defined by a statement of work; the monthly bands below are guidance, and the components are combined to fit the moment.
Tier 01
per month
For leaders still heavily involved in deals.
Tier 02
per month
For companies building management discipline.
Tier 03
per month
A fractional-CRO alternative, without a separate phase.
The full breakdown of all three sprints, deliverables, timelines and investment, plus where AI accelerates the work, how transfer happens, and the advisory progression. One short form and it's yours.
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The Revenue Readiness Diagnostic scores you across five signals of a scalable revenue motion and points you to the right starting phase.
Insights for founders building a team-run revenue engine.
