Companies that now run on a system.

The companies we work with share one pattern: real traction, no repeatable system to meet it, and the willingness to build something the team can own. Here's what changed.

Cubase

Results

Specific outcomes. Named companies.

Three companies, three outcomes. Each one traces to a specific sprint and a specific change in how the company sells.

+64%

Increase in sales-qualified conversations

Achieved within 90 days of completing the ICP Sprint and refining their outbound targeting criteria.

[Company Name]

1 Qtr

Founder out of day-to-day deal qualification

A repeatable qualification process meant the founder stopped being the default closer within a single quarter.

[Company Name]

First

Trusted, inspectable forecast after the Install the Engine Sprint

From zero pipeline visibility to a forecast the board could rely on, built during the Install the Engine Sprint.

[Company Name]

Case Summaries

How it plays out
in practice.

When you're the first sales hire in a new industry

PharmCare Services

Situation

PharmCare had real traction and a real product, built by two founders with no formal sales background. When they brought on Zach as their first sales hire, they were asking him to build the outbound motion from zero in a new industry, targeting international buyers he couldn't just show up in person to see.

What we did

Buyer Clarity Sprint

Unified Outreach Sprint

Outcome

Hundreds of new relationships in the market. PharmCare became known where it wasn't known before, and its first sales hire moved from “how do I even start?” to running a system with confidence.

Entering a new market

A Series A healthtech company

Situation

Strong product traction in their home market, but no clarity on which U.S. segments to prioritise, what messaging would land, or how to build a repeatable motion from scratch.

What we did

Buyer Clarity Sprint

Outcome

Two target segments defined with full buyer intelligence. Outbound messaging framework in place before the first U.S. hire was made.

Reset after a failed hire

A growth-stage vertical SaaS company

Situation

A VP of Sales hire didn't work out after eight months. Pipeline had stalled, the team had no clear process, and the founder had stepped back into deals.

What we did

Buyer Clarity Sprint

Advisory — Tier 2

Outcome

64% increase in sales-qualified conversations within 90 days. Repeatable qualification process in place ahead of the next senior hire.

Inheriting a motion you didn't design

An incoming CRO at a Series B company

Situation

A new revenue leader joined to find an unstructured pipeline, inconsistent ICP targeting, and no forecast the board would trust — with pressure to show results fast.

What we did

Buyer Clarity Sprint

Install the Engine Sprint

Outcome

First board-ready forecast delivered at the end of the Install the Engine Sprint. With stage criteria the team could inspect and coach, the CRO rebuilt the pipeline against the real buyer journey and grew ARR significantly over the following 12 months.

Testimonials

What people who've worked with Dan say

Some of these are clients. Some are people who ran sales organizations alongside Dan across twenty-five years of enterprise selling. We've kept both, because the pattern recognition we bring to your revenue system came from carrying a number in rooms like yours.

“Dan’s honest and practical advice have been very valuable to me as an early-stage entrepreneur. What became instantly clear during our first chat was that he knows his stuff and was eager to help. Whether it be on business modelling, sales strategy, or general entrepreneurial discussions, I found him to be very knowledgeable, insightful, and passionate. I would highly recommend his services. For me, he’s the kind of person you’d want on your team.”

“Dan is a strategic thinker when it comes to long and complex sales cycles, yet also possesses the creativity to find new ways of driving business. I credit Dan with helping my branch greatly overachieve our sales objectives. He worked well with the front-line reps, helping them manage their business with his products while training them on what to look for and when to engage him. His long track record of success was abundantly evident while we worked together. He would be an asset to any sales organization.”

“I had the opportunity to work with Dan for a short period at Daegis prior to its acquisition by OpenText. Dan was a quick study and quickly leveraged his relationships to create value for customers and within the channel. He performed exceptionally well in a high-pressure environment, rapidly building opportunities and pipeline when results were needed most. Dan is always focused, task-oriented, and delivers. Beyond his strong performance, he was a pleasure to work with, and his colleagues greatly respected his contributions. He would be an asset to any sales team.”

I was the first sales guy. New company, new industry, and I'm sitting there thinking, how do you even get this thing going? What I appreciated was that they weren't pushing. It was very practical. It wasn't selling a dream. The ICP work honed us in; instead of throwing darts wherever they stick, we're aiming for something specific. A more poignant attack. And the weekly calls kept me on track. Now there are hundreds of people who know about this company that didn't before. If you're just getting started with outreach or trying to connect to a new market, that's where these guys shine.

"Dan's honest and practical advice have been very valuable to me as an early-stage entrepreneur. What became instantly clear during our first chat was that he knows his stuff and was eager to help. Whether it be on business modelling, sales strategy, or general entrepreneurial discussions, I found him to be very knowledgeable, insightful, and passionate. I would highly recommend his services. For me, he's the kind of person you'd want on your team."

I first met Dan when he was managing the sale to a customer of mine and it was clear that he knew exactly how to market, position, and close with skills beyond the product. In getting to know Dan in other opportunities he continued to impress with his knowledge and professionalism - to the point that I asked Dan to advise me and work on market opportunities. He is the prototypical entrepreneur CMO/CRO who can bring value to many organizations.